How an Emerging Cosmetics Brand Entered China With Low Risk Using Live Commerce and the Right Network

How an Emerging Cosmetics Brand Entered China With Low Risk Using Live Commerce and the Right Network

How an Emerging Cosmetics Brand Entered China With Low Risk Using Live Commerce and the Right NetworkIMI-Asia
Published on: 09/02/2026

A case study examining how an emerging cosmetics brand tested the China market entry using live commerce, consignment models, and local platforms.

IMI-Asia | China Market EntryCase Study
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How a Silicon Valley EV Supplier Entered China And Why ‘Know Who’ Beat ‘Know How’

How a Silicon Valley EV Supplier Entered China And Why ‘Know Who’ Beat ‘Know How’

How a Silicon Valley EV Supplier Entered China And Why ‘Know Who’ Beat ‘Know How’IMI-Asia
Published on: 19/01/2026

Discover how a Silicon Valley EV supplier scaled in China using trust, local partners, and strategic relationships over technical know-how.

IMI-Asia | China Market EntryCase Study
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China's Multi-Platform Digital Ecosystem: Why Modern Brands Must Orchestrate, Not Specialize

China's Multi-Platform Digital Ecosystem: Why Modern Brands Must Orchestrate, Not Specialize

China's Multi-Platform Digital Ecosystem: Why Modern Brands Must Orchestrate, Not SpecializeIMI-Asia
Published on: 04/12/2025

China’s digital landscape is a multi-platform ecosystem where several giants dominate each vertical. Discover why brands must orchestrate across platforms, how this environment works, and what strategies succeed in China’s fragmented digital market.

IMI-Asia | China Market EntryCase Study
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